Our Path to Made in America
Where our clothes are made today
We believe a brand selling the American lifestyle should make it here, and we are being open about where we are on that path.
- The Standard Polo, The Standard Tee and The Logo Tee are made in Texas from imported fabric. We call this Crafted in USA.
- The Logo Hat is Made in USA.
Our goal
We launched as Crafted in USA with one goal: to become fully Made in America within our first year. We will update this page as we make progress.
Why it matters to us
American apparel manufacturing lost hundreds of thousands of jobs as production moved overseas. We wrote about it in NAFTA '94 and on Launch Day. Every piece we make here supports American workers.
How to read the labels
"Made in USA," "Assembled in USA" and "Crafted in USA" mean different things. See our plain-English guide.